CRM, Sales & Marketing Automation
Unify sales and marketing on the right CRM and automation platform — implemented, integrated, and tuned to grow pipeline and revenue.
360°
Customer view
Multi-platform
Salesforce, HubSpot, Dynamics
Automation
Journeys & workflows
Adoption
Focused delivery
What are crm, sales & marketing automation?
CRM, sales, and marketing automation services cover the selection, implementation, and integration of customer relationship management and marketing automation platforms — such as Salesforce, HubSpot, and Microsoft Dynamics — to align sales and marketing and automate the customer journey.
Disconnected sales and marketing tools leak leads and hide the real picture of your pipeline. KOV implements and integrates the right CRM and marketing automation platform so the whole customer journey — from first touch to closed deal — runs on one connected system.
Whether you're on Salesforce, HubSpot, or Microsoft Dynamics, we configure the platform to your process, automate campaigns and workflows, and integrate it with your ERP and data so sales and marketing finally pull in the same direction.
360°
Customer view
Multi-platform
Salesforce, HubSpot, Dynamics
Automation
Journeys & workflows
Adoption
Focused delivery
Capabilities
Everything you get with KOV crm, sales & marketing automation — delivered as one accountable service.
CRM Implementation
Configure CRM to your sales and service process.
Marketing Automation
Journeys, lead nurturing, and campaign automation.
Lead Management
Capture, score, and route leads to sales.
Sales Enablement
Pipeline, forecasting, and productivity tooling.
Integration
Connect CRM to ERP, marketing, and data.
Analytics
Attribution, funnel, and revenue reporting.
Disconnected tools vs KOV unified CRM & automation
| KOV CRM & Automation | Disconnected point tools | |
|---|---|---|
| Data | Single customer view | Siloed, duplicated |
| Journey | Automated end to end | Manual handoffs |
| Visibility | Full-funnel reporting | Blind spots |
| Alignment | Sales & marketing unified | Working apart |
| Adoption | Designed for usability | Low adoption |
A clear path to value
Discover
We map your sales and marketing processes and goals.
Design & build
We select and configure the right platform for usability.
Integrate
We connect CRM to ERP, marketing, and your data.
Optimize
We drive adoption and tune for pipeline and revenue.
Common scenarios we solve
- Implementing or migrating a CRM platform
- Adding marketing automation and lead nurturing
- Unifying sales and marketing data
- Integrating CRM with ERP and other systems
- Improving pipeline visibility and forecasting
Frequently asked questions
What is CRM and marketing automation?+
CRM manages customer relationships and sales; marketing automation runs campaigns and nurtures leads. Together they unify and automate the customer journey. KOV implements and integrates both.
Which CRM platforms do you work with?+
We work across leading platforms including Salesforce, HubSpot, and Microsoft Dynamics, recommending the right fit for your needs, budget, and existing estate.
Can you integrate CRM with our ERP?+
Yes. We integrate CRM and marketing platforms with ERP, finance, and data systems so customer and order data stays consistent.
How do you improve CRM adoption?+
We design for usability, automate manual work, and provide training and change management so teams actually use the system.
Do you provide ongoing support?+
Yes. We offer managed administration and continuous optimization to keep the platform healthy and improving.
Related services
Unify sales and marketing.
Book a call to scope your CRM and marketing automation project.